Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.
Malls prove to be a prime locale for pushing samples. While the sluggish economy may have shoppers tightly holding on to their wallets, it's not stopping people from visiting the mall where they've grown accustomed to receiving free samples.This special report from Promo details a case study on sampling events Coke is about to kick…
Chrysler is offering car buyers fixed prices at the gas pump for the next three years if they purchase a new car through June 2
Exhibitors were pushing their new products last week at the New York Incentives Rewards & Recognition Show with a focus on customization and indulgence
Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast
American Express launched its third in-store promotion last week, offering customers a freebie if they buy two gift cards
Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.
Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers.
