CONSUMER-MARKETING | ENGAGEMENT

BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.

Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.

Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”

Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5.

KFC has gone to Hell, MI, and back to spice up interest in its new hot wings offering.

Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.

Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.

NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game.

Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists

How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,