CONSUMER-MARKETING | ENGAGEMENT

MCDONALD’S: is out with its latest Happy Meal toy premiums, which play off Spay Gear gadgets. VISIBLE RESULTS: a global loyalty marketing firm has named Steve Marquis as director of business development in its U.S. office

Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network

Castle Brands, makers of Boru Vodka, is getting set to launch the second annual “Defend the Bar Band” local music competition, offering $10,000 in music equipment to the winning indie band

CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S.

Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.

Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media.

Procter & Gamble’s Bounty paper towels brand is out with a national contest in search of dads and daughters who best show that special father/daughter bond.

Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried

The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.

Red Robin restaurants are challenging kids once again to develop gourmet burger recipes for a chance to have their recipe included in an online cookbook.