CONSUMER-MARKETING | ENGAGEMENT

Online social network Gather.com is giving its reward program members extra incentives to recruit friends and colleagues to join the site

T.G.I. FRIDAY’S: is extending its members-only free food initiative as part of its Give Me More Stripes guest recognition program. The program, which had a soft launch in April, has more than 350,000 members (Promo P&I, July 9, 2009). Under the ...

Nickelodeon aims to build on the buzz from its popular “Avatar” animé series with the introduction of a global multiplayer Web game based on the series in September.

The Ruby Tuesday casual dining chain, known for its tchotchke-filled walls and flair-decked servers

Plugging an animated “Star Wars” film and a TV series set for a fall debut, TV Guide is aiming to spark newsstand sales with four covers featuring characters

Hawthorn Suites has kicked off an interactive instant-win game and sweepstakes offering the chance to win an Orlando, FL, vacation

Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000

Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica

The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.