CONSUMER-MARKETING | ENGAGEMENT

Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game

A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones

Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election

Nestlé Waters North America has signed a two-year partnership with Cristina Saralegui, an internationally acclaimed Hispanic television personality.

Papa John’s is using a fresh idea to promote its whole- wheat pizza crust with an out-of-home campaign in Denver. It took over a wheat field one mile from Denver International Airport to create a six-acre display that resembles a whole wheat pizza.

Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard.

T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.

NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand

Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress

Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways.