CONSUMER-MARKETING | ENGAGEMENT

Marketing firm Lime Marketing has launched a new ad specialties and promotional products division

Gift card spending is expected to fall 5% to $25 billion during the holidays, the first dip in the category, a recent survey found

Hallmark Cards, Inc. is out with a new company focusing on award and recognition options for the promotional products industry

For travelers making trips to the United Kingdom, American Airlines is offering free companion tickets for trips to the area or the Caribbean

7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

Office Max is back once again with a cause marketing effort to aid teachers

As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"

RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday

Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice

Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”