Burger King Tempts Gift Card Buyers with Wii
Burger King Corp. is offering customers an incentive to buy its gift cards: a sweeps for a chance to a Wii.
CONSUMER-MARKETING | ENGAGEMENT
U.S. Bank Rolls Out Planet Hollywood Rewards Card
U.S. Bank has issued a new Planet Hollywood Rewards Visa Platinum Card that enables redemption of purchase points earned for Planet Hollywood rewards certificates.
Energizer Pushes Power Play in NHL Sponsorship
Energizer plans a power play-themed Stanley Cup sweepstakes as part of its new sponsorship as official battery of the National Hockey League and its players association in Canada.
Alaska Airlines Offers Free Disneyland Flights
Alaska Airlines Vacations is offering to fly kids to Disneyland for free.
ASI Hires Tom Augeri as Director of Supplier Marketing
The Advertising Specialty Institute has named Tom Augeri director of supplier marketing services.
Coca-Cola Hosts First Mexican Holiday Parade
Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.
P&I Postscripts
CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos.
Blackberry Storm Debut Draws Customers, and a Competitor
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.
VW Creates Comic MLS Cup Webisodes
Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy.
Kodak Runs Photo Contest Prior to PGA Challenge
Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.
