CONSUMER-MARKETING | ENGAGEMENT

Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch.

The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.

Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”

Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network.

Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000.

Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.

Reprising its role in the two-hour “24: Redemption” season opener, the Hyundai Genesis will ride in the Fox series again as the automaker assumes a larger sponsorship in the action series.

Coke Zero is giving college basketball fans a shot at 30-seconds of fame.

Kraft Foods yesterday rolled out a new corporate logo and brand identity as part of its mission to better distinguish its corporate and product brand identity.

The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest.