CONSUMER-MARKETING | ENGAGEMENT

Consumers shrug off self-consciousness to save money with coupons

Beat the recession without breaking the bank

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

Right Guard’s Fast Break antiperspirants will be the focal point of an episode of “The Celebrity Apprentice” this season, with the aspiring celeb execs charged with a creating a marketing project for the products.

Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000.

Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas.

Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions.

It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease.

Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary.

Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons.