CONSUMER-MARKETING | ENGAGEMENT

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

Capturing consumer data should be a top priority when running games and contests

Tip 1 Clorox Disinfecting Wipes were part of a Macy's window display in March. A backdrop of spring colors was recreated to match the colors of the wipes' new packaging

Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-'em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

12% of companies planned to establish an employee incentive program this year, according to Promo's P&I Survey

Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students

To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release.

The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.