Why Premiums Work at Retail
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards
If you want to know what customers are thinking, just ask them. That's what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV
As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games
Brand marketers still tend to want to go where they want, when they want — even if it doesn't make economical sense. Plan routes carefully to maximize the dollars spent and days on the road
It's time to step on the gas. Brand-tour marketing may be expensive, but there's never been a better time to hit the road
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles
Shopper marketing can help improve sales in a tough economy. Here are a few examples
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
The more a giveaway item aligns with the target demographic's interests and the more directly it ties to the consumption of the brand