CONSUMER-MARKETING | ENGAGEMENT

The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters

Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand

Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons