After February Uptick, March Retail Sales Slip
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down
A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks
People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”
Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality
EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings
The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate
One of the few marketing categories that traditionally do well during a downturn is the incentive business
Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI