Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
Sports fans can be, well, let’s just say, crazy fanatics about their teams
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false
The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term
