CONSUMER-MARKETING | ENGAGEMENT

Budgeting is a hot topic among families trying to explain to their children why dinner and a movie is no longer a given on Friday nights

COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites

Shared mailer Valpak has optimized its Web site for mobile display and has begun to distribute mobile coupons

Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president

A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios

The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand

We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation

Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses

Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean