CONSUMER-MARKETING | ENGAGEMENT

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children

Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners

This month, Macy's will hold in-store events specific to Asian-Pacific American influences in fashion and style

Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)

The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company

Loyalty 360 - The Loyalty Marketer's Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

THE INCENTIVE MARKETING ASSOCIATION: has added a new category to its Circle of Excellence Awards: the Social Responsibility Award, which recognizes incentive suppliers in three key areas

In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers

American Express has formed a new partnership to reward its cardholders with Dunkin' Donuts gift cards