CONSUMER-MARKETING | ENGAGEMENT

Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.

AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach

L'Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The

A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed

Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail

Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric

For the American pastime, some love from the big name in American cheese. For the second year in a row, Kraft Foods is partnering its Kraft Singles

Rymax Marketing Services, Inc., the largest manufacturer's representative in the incentive industry, has signed an exclusive partnership with Sharon O’Connor’s Menus and Music Productions

SAMSUNG ELECTRONICS AMERICA: has formed a partnership with ApplianceRebate.com to bring a new online tool to help consumers find rebates available on select Samsung home appliances

The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor