Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
Four new strategies to consider when reallocating budgets during COVID times.
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
Insights and research marketers can use for gaming-focused campaigns.