CONSUMER-MARKETING | ENGAGEMENT

It's a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park

American Express: is offering its card members an exclusive night out, its first Fashion's Night Out: The Show. The show was held yesterday in New York City and streamed live

La Quinta Inn & Suites is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels

Toyota has announced ten finalists in its Facebook contest to become the face of the "10 Years of Prius" anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site

Sports and entertainment marketing agency, Octagon, has hired two industry veterans to expand its events and hospitality services

Jamba Juice has launched its first professional sports league relationship, choosing the Women's National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition

Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO

Kwikset: the residential door hardware company has launched the "LiveSmart" sweepstakes to show parents and homeowners how simple home security can be

Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past