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Discovery Strategy Behind Upcoming DTC Streaming Product
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
How marketers connected with consumers on Halloween during the COVID era.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.