CONSUMER-MARKETING | ENGAGEMENT

Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.

What do espadrilles and FarmVille have in common? Plenty, as far as Shoebuy.com is concerned. The online footwear retailer in November began giving away 50 Facebook Credits with each purchase, making it the first merchant to use them as a sales incentive.

Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.

Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show

Groupon's decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon

This year marks Cabela's 50th anniversary, and to celebrate, the outdoor-gear retailer has unleashed a sweepstakes offering its largest prize pool to date

Living up to its name, Wise Foods is following the wise old saying "If it ain't broke, don't fix it" when it comes to its sweepstakes strategy.

Word of mouth is valuable only because of what causes it and because of what it drives. It's time to move the conversation about conversation away

Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

Barbara Wells, senior vice president for Staples promotional products, talks about how the year is shaping up and the changes the industry is undergoing