Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as "Your Other Address". The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.
Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the "Canhole" promotion.
2012 PRO Award Finalist: Source Marketing for Philips and the "Philips LED Light Experience" event marketing promotion.
2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Crash the Super Bowl" Best Sponsorship or Tie-in Promotion.
2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the "Look and Play Like a Winner" incentive promotion.
To position Disney as the only cruise operator that offers "magical experiences" on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.
2012 PRO Award Finalist: Civic Entertainment Group for HBO and the "Boardwalk Empire
2012 PRO Award Finalist: PGW Experience for PepsiCo and the "Pepsi X Factor Sponsorship Activation."
2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Gears of War 3 Pre-Order Campaign" for Best Incentive Promotion.
To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue's publication.
