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Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men's basketball contest has landed in court.
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men's basketball contest has landed in court.
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
Why are marketers ignoring the promotional potential of Groundhog Day?
Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of "Brain Games."
AT&T will no longer be a major sponsor of the once top-rated singing show "American Idol."