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How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
McDonald's wants to pull Millennials back into its restaurants and drive-thrus and it's looking for help.
2015 marketing predictions come in all shapes and sizes. Here's a few insights to chew on.
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.
No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.
Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...
Online retail is growing, but not as fast as offline brick-and-mortar is contracting.