CONSUMER-MARKETING | ENGAGEMENT

Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about.

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer…

Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.

McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.