CONSUMER-MARKETING | ENGAGEMENT

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.

This author takes a look back at three spectacular campaigns and why they worked.

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.

Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.

McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.