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Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
With "The Lego Movie" as a guiding light, dreams of branded movies are back on marketer's story boards. What will we see next!
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.