CONSUMER-MARKETING | ENGAGEMENT

CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.

Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here's 7 reasons why marketing to Boomers is unique.

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

Those zany "Minions" are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon's boxes for marketing purposes.

Coca-Cola's new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

Here are three ways marketers can use Facebook to reach more consumers.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here's 5 tips to get you started.

Here's what you need to know about beacons and why you should be using the technology to increase store traffic and sales.

This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.