CONSUMER-MARKETING | ENGAGEMENT

McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.

Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.

Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.

Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here's some fun examples to steal ideas from.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.

Here's a hot list of do's and don'ts when it comes to influencer marketing.

Turns out, an essay contest isn't just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.

Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.