CONSUMER-MARKETING | ENGAGEMENT

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.

Kristen Hunter, Chick-fil-A's head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.

There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

Heineken has added another notch in it "Cities" campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.