CONSUMER-MARKETING | ENGAGEMENT

This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.

Businesses should put an emphasis on community-centric local marketing efforts—or marketing that matters—to reach consumers at the right place and time.

Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.

Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.

Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization's second Super Bowl spot to air Feb. 7.

A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.