CONSUMER-MARKETING | ENGAGEMENT

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.

Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.

As this article from the Chicago Tribune points out, the “ 'for her' marketing approach seems to have lost its appeal.” Here's what you need to know.

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.