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Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L'Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L'Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
Gwyneth Paltrow, filmed at Cannes Lions, shares her branding strategy for her lifestyle site goop.
To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
Takeaways for CMOs from Cannes offer insights into what some of the world's top marketers have on their minds.
While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.
In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
Chobani Mezé Dips are being introduced with an "edible" house in NYC and a giveaway for a July 4th holiday to stay there.
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.
Pumping out great content? Don't forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.