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Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
Even in a digital world, don't forget real face-to-face conversations when it comes to generating customer feedback.
Event Marketer's latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
Check out these interviews with featured B2B LeadsCon presenters.
Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here's two innovative ways to use geo-fences at events.
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.