![](https://chiefmarketer.com/wp-content/uploads/2014/06/world-cup-300-160x125.jpg)
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
Here’s how to get started finding common ground and improved communications between marketing and sales.
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.