Ram Krishnan, Frito-Lay CMO, on Tech, Data and Chip Flavors
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
CONSUMER-MARKETING | DATA-ANALYTICS
Using Data and Music To Build Brand
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
Snickers Tests Mood Targeting
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here's why and how you should make it happen.
Santa’s Grab Bag: Our Holiday Marketing Round-Up
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.
Is Your Company Missing Out on 95% of its Customer Data?
With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.
Run a Marketing Team like LeBron James Plays Basketball
As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.
Marketing Musts for Stronger Customer Relationships
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
