Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
Bruce Henderson, Jack Morton's CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.
'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.