Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.
Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.
Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
