The Ingenious New McD’s J-Straw
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.
Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.
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KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.