Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.
Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.