KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.
The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
KIND is putting its new line of KIND Protein bars up against the big boys and letting consumers decide based on taste.