Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members.
Heineken pulled a new TV spot this week after offending untold numbers of people.
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post or how to optimize their targeting to achieve their business goals.
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years.
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.