CONSUMER-MARKETING | ACQUISITION

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.

The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led Patrón Tequila, brings with him the successful Patrón playbook.

A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.

MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports.

When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.

For the campaign theme, Maxwell House drew a parallel to people working on holidays as its coffee has powered wake up calls for 125 years.

As prospective employees look to who they want to work for they also want valuable internships—and employers are listening.

The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.

Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…