CONSUMER-MARKETING | ACQUISITION

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.

Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.

Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all.

Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.

With the new "Grow Young" campaign, Sun-Maid has big plans to pull itself back up into the sunshine targeting a growth goal of $100 million in five years.