Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.
CONSUMER-MARKETING | ACQUISITION
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
Cause Marketing Roundup: Five Brands Making a Difference Through Wellness and Inclusivity
The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.
Three Ways Brands Can Produce Authentic Pride Activations
It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
Achieving Direct Mail ROI Through an Integrated Marketing Approach
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
