A Star is Born

|  by Chief Marketer Staff

WHAT KID, DREAMING OF BECOMING a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage? That's the premise for a new

Kraft Serves Hispanic CD

|  by Chief Marketer Staff

Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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