CONSUMER-MARKETING | ACQUISITION

Color Coding

|  by Chief Marketer Staff

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

Game Day

|  by Chief Marketer Staff

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

Sweeping Up

|  by Chief Marketer Staff

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

SWEEPS HAT TRICK

|  by Chief Marketer Staff

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

AFP Settlement Approved

|  by Chief Marketer Staff

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

AFP Goes Bankrupt

|  by Chief Marketer Staff

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST ANNOUNCED/h2>

CM 200

 

Click here to view the 2023 winners!