Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The ...
Hershey Co. today kicks off Ice Breakers' sponsorship of Hilary Duff's concert tour with a mobile marketing vehicle that will hit 30 of Duff's concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline "It's Twice as ...
One fan at today's Major League Baseball All-Star Game in Detroit, MI, will get the chance to win $1 million in a Taco Bell promotion. The promotion, run for the second year in a row at the game, offers up the challenge for one fan (randomly chosen) to ...
Shell Oil Products U.S. is running an online sweeps and mobile marketing tour as part of its $25 million campaign for Shell V-Power premium gasoline. The Fuel Your Drive sweepstakes awards one grand prize of five years' worth of gas (worth $5,000); an ...
KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime. The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as ...
To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package ...
Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part ...
Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. "The launch of the Ultimate Fan contest allows us to demonstrate Poland ...
Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children's Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.
McDonald's Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a ...
