CONSUMER-MARKETING | ACQUISITION

NetZero Launches Daily Sweepstakes for Users

|  by Chief Marketer Staff

Internet service provider NetZero has launched a sweepstakes that gives its users a chance to win cash for trying out a new element of its high-speed service. The company will give away $3,000 a day during August and September in the Instant On! Instant ...

Fisher-Price Kicks Off Birthday Sweeps

|  by Chief Marketer Staff

Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy's Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration ...

Coca-Cola Debuts Sugar Free Full Throttle

|  by Chief Marketer Staff

Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it's latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few ...

Chase Sweeps Dangles $1 Million Prize

|  by Chief Marketer Staff

Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there's a catch: The consumer chosen at random must serve a tennis ball and have it hit a ...

Will Work for Beer

|  by Chief Marketer Staff

Picture The Apprentice set in a glacier field instead of a boardroom, and you've got a glimpse of Alaskan Brewing Co.'s marketing plan. The brewery has

Couture finds a Cause

|  by Chief Marketer Staff

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

Hilton Garden Inn Touts Cutting Edge Sweeps

|  by Chief Marketer Staff

Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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