Diet Pepsi, the official soft drink of the National Football League, is dangling Super Bowl tickets for life in a sweepstakes tied to a fantasy football game. Players can enter the NFL Rookie Challenge: The Ultimate Fantasy Football Game at ...
CBS Networks is boosting its Monday primetime comedy line-up with A 43 million-piece mailing, Internet-streaming video and a sweepstakes. The outer envelope of the Valpak mailing directs viewers to tune-in Monday nights on CBS featuring images ...
Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, ...
TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full ...
Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of ...
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the ...
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting ...
Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on "mart") to PetSmart (emphasis on "smart"). The PetSmart ...
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station's Vanderbilt Hall, showcasing the magazine's single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today ...
To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by ...
